How Augmented Reality Is Changing Retail Forever

Augmented reality (AR) is transforming the way people shop. From virtual try-ons to in-store navigation, retailers are using AR to create immersive experiences that boost engagement and conversions.

Brands like IKEA and Sephora have already implemented AR features in their apps, letting users preview products in real-world environments or on their faces before buying.

This isn’t just a gimmick — it’s a powerful tool reshaping customer expectations and personalization in retail.