The Internet of Behaviors (IoB): Data Gets Personal

The Internet of Behaviors (IoB) is an emerging trend that analyzes data from consumer behaviors to shape future actions. It combines technologies like facial recognition, location tracking, and big data analytics.

Imagine a company that adjusts your insurance rate based on your driving habits collected through your phone — that’s IoB in action.

This raises critical ethical concerns, especially around data privacy and surveillance. But done responsibly, it could improve marketing, healthcare, and public safety.